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Melted Parents NI (“MPNI”) was set up by parents in March 2023 who were frustrated by the lack of childcare support in Northern Ireland. MPNI is a grass-roots campaign focused on sharing human stories on social media behind the current childcare crisis and calling for urgent childcare reform Northern Ireland.
The movement has quickly gained support from families and individuals across Northern Ireland in the short period since it was established, with almost 10,000 thousand followers across a range of platforms.
The core group behind MPNI is expanding with a developing network of skilled volunteers and ambassadors all passionate about childcare reform, delivering this campaign on zero budget.
In addition to engaging with affected parents, MPNI has quickly developed relationships with a number of relevant charities and stakeholders, including business groups, with the message that childcare is a critical aspect of economic infrastructure and should be treated as such.
of those who responded said that cost of childcare is a key factor in decision to not have more children
of parents said they will be or might leave the workplace or reduce their hours in the next 12 months due to childcare costs
The average cost of two children in full time childcare is £24,696 – just £260 less than the average take-home salary in NI
Our Collaborative Mission:
At Ibrand, we believe in the power of collaboration to drive positive change. That's why we're proud to team up with Melted Parents NI (MPNI), a grassroots movement that was born out of the frustration and determination of parents in Northern Ireland. As a family business, we understand the struggle with the lack of affordable childcare and are passionate to join Melted Parents in their campaign to combat the high cost of childcare.
By collaborating with Melted Parents, we aim to leverage our manufacturing expertise to create merchandise that not only raises awareness of the childcare crisis but also provides tangible support. We are delighted to be dedicating 100% of profits to Melted Parents NI, helping them in their tireless efforts to bring about much-needed change.
Join Us in Making a Difference:
When you choose to support our collaboration with Melted Parents NI by purchasing our specially designed merchandise, you're not just buying a product; you're becoming a part of a movement for change. Thank you for joining us on this journey to create a brighter and more supportive future for families in Northern Ireland.